Truckin’ through the Big Apple

Suzanne Wolter (Rainier Fruit), Nancy Foster (USapple) and Heidi Nelson (Harvest PR) show off U.S. apples at Good Housekeeping. Harvest PR and the U.S. Apple Association (USApple) returned to the Big Apple last week to host a media tour…food-truck style! With our lip-smacking tasting menu prepared by food truck pioneers Lisa Carlson and Carrie Summer of Chef Shack – recently named by Yahoo News as one of the most creative food trucks in the nation – journalists from a dozen... Read More

Nominated Best of Show at NAMA

The Harvest PR team is back from Kansas City after attending the National Agri-Marketing Association annual convention, and proudly displaying our souvenirs – four national awards from the Best of NAMA competition! Our winnings included two Firsts and two Merits for work done on behalf of the U.S. Apple Association, Cotton Incorporated and Pear Bureau Northwest/USA Pears, along with nominations for Southern Peanut Growers and the AgChat Foundation in the categories of Blogs,... Read More

Congrats to Two Top Women and Clients!

One of the delicious perks of our job is working with inspiring and innovative people in agriculture. Recently, two of our clients and friends were featured as top Women in Produce in The Packer, a leading magazine in the fresh fruit and vegetable industry. Cristie Mather, director of communications for Pear Bureau Northwest, is at the helm of USA Pears’ strategic and innovative fresh pear promotions. We’ve been fortunate enough to work with Cristie on national consumer PR... Read More

HPR Clients Get a Facebook-lift

Last week was an exciting time for many of our clients, as Facebook’s new layout, Timeline, rolled out on Friday. In the midst of an in-depth social media audit for National Watermelon Promotion Board, we also tackled the association’s transition to Timeline, featuring a seasonal cover photo from graphic design partner Westwerk.       Willamette Egg Farms’ Facebook Timeline kicked off a few weeks early, coinciding with the launch of a four-week long social... Read More

Regional “Best of NAMA” Wins

What’s better than the gleam of eight new Best of NAMA Regional Awards in the trophy case? Gleaming smiles on our clients’ faces, of course! With seven Firsts and one Merit for PR and social media work on behalf of the AgChat Foundation, Cotton Incorporated, Pear Bureau Northwest/USA Pears, Southern Peanut Growers and The U.S. Apple Association, we’ve now got our eyes set on the national competition in April. The annual Best of NAMA Awards recognizes top work in... Read More

Adriane Marten Joins Harvest

Meet Adriane Marten, our savvy account coordinator! As the newest member of Harvest PR, Adriane provides public relations and social media support on food, farm and travel/tourism accounts, including Farm Journal Foundation, Milwaukee’s General Mitchell International Airport, Oregon Hazelnut Marketing Board and Willamette Egg Farms. Adriane joins Harvest after working as a marketing and PR manager at Minneapolis marketing, design and communications agency Adsoka. She is a graduate... Read More

Scoring Big in the “Off-Season”

We’ve all been there, stuck on the 1-yard line of major media coverage and just not able to get into the end zone. Let’s face it: even the best PR teams fumble. We were recently tasked with scoring some “import season” watermelon coverage on behalf of our client, the National Watermelon Promotion Board, and the experience was an excellent exercise in knowing when to call a new “game plan!” We knew winter watermelon would be a tough sell, but weren’t quite prepared... Read More

Harvest’s Amy Abt Promoted

Congratulations to our former account coordinator Amy Abt who was recently promoted to social media and media relations specialist! In Amy’s new role, she will focus on creating, curating and integrating strategic content across multi channels for clients, such as Cotton Incorporated, National Watermelon Promotion Board, Southern Peanut Growers and the U.S. Apple Association. In her nearly two years at the agency, Amy has spearheaded a variety of award-winning campaigns, including... Read More