PR Seeds We’re Planting in 2012
Grow your content, community and brand in 2012 with smart social media and meda relations strategies. Even with "new" media, some old rules apply. With 2012-13 campaign planning kicked into high gear, our team has been abuzz with talks of anticipated trends impacting our clients: affordable luxuries and value-for-money escapes; local food systems, agri-tourism and the rise of the celebrity farmer; and the list goes on. But space in traditional news outlets does not.... Read More
We are Hiring!
Are you passionate about food production issues? Do you insist on photographing and tweeting about your food, much to the chagrin of your dinner mates? Do you have a disturbing addiction to food and travel magazines? If you answered “yes” to at least two of these questions, you may be the perfect candidate for Harvest PR’s new PR Account Coordinator position in Minneapolis! The A/C will help develop and execute marcomm programs for national and regional clients in food/beverage,... Read More
Hungry to End Hunger
There’s one topic in particular that gets Andy Weber, CEO of Farm Journal Media, to light up a room, maybe a stadium. And, when he lights up, watch out. You just might see things more clearly. We sure did. That topic is Farm Journal Foundation’s Farmers Feeding the World initiative. When he suggested it as a candidate for our 2012 Seed to Succeed PR Grant, the light bulb went on for us at Harvest PR. Clearly, this was a unique opportunity to be part of a movement in agriculture... Read More
Celebrating Repeal Day
Today, we’re raising a glass in celebration of a toast-worthy day in history: Repeal Day, ending 13 years of Prohibition, on Dec. 5, 1933. We’re a “spirited” bunch here at Harvest, so here are just a few of our favorite adult beverages to celebrate (responsibly, of course) this holiday season. You wouldn’t find these cocktails in speakeasies. The Bartender’s Guide to Pear Cocktails, developed with client USA Pears, offers 12 unique and inspiring pear concoctions,... Read More
Egg-cellent Holiday Traditions
Chicken Apple Sausage Hash with Pancetta, Asparagus & Baked Eggs, by Clark Haass of www.Hashcapades.com We’ve hatched a plan with client Willamette Egg Farms to produce its first-ever EGG-cellent Holiday Traditions Contest. To ensure the contest took flight, we enlisted the help of a few food fanatics, including Hashcapades’ Clark Haass, @Hashcapades, to post inspirational photos of their own holiday recipes and traditions online. Egg fans can visit Willamette Egg Farms... Read More
Give #foodthanks
Working in the food biz, we’re lucky to have our days filled with steady reminders of our nation’s bounty. Hardly a day goes by where we’re not sharing a seasonal recipe, dreaming up fun food campaigns, or sharing stories of a farmer who makes a living raising nutritious, great-tasting food. But Thanksgiving is a day that deserves pause. This holiday, we’re proud to be collaborating with the AgChat Foundation on a farmer-led social media campaign designed to thank EVERYONE... Read More
Spread it on Thick!
This November, kick arachibutyrophobia (fear of peanut butter sticking to the roof of your mouth), and celebrate Peanut Butter Lovers’ Month! At less than 20 cents per serving and shelf-stable for up to two years, peanut butter is an unbeatable protein source. Its affordability, versatility and nutrition make it easy to love this essential spread, so it comes as no surprise that client, Southern Peanut Growers, has helped devote an entire month in its honor. For more information... Read More
The Time is Ripe for Pears!
A treat worth traveling 3,000 miles for: Pear and Pistachio Baklava by Hedy Goldsmith of Michael’s Genuine Food and Drink in Miami. Over the past few weeks, we’ve been crisscrossing the country on one of our most delicious projects yet, The Time is Ripe for Pears Tour. Together with longtime client USA Pears, our team is taking fresh pears on the road to eight top cities to spread the message about proper pear ripening. In each city, we’re hosting pear samplings for consumers,... Read More
