Challenge
Create awareness, and acceptance, for the erosion control industry’s first cotton-based hydraulic mulch product, HydraCX2™ Extreme Slope Matrix™.
Solution
Leverage powerful case studies that stick. Reach specifiers and contractors by targeting key industry publications with success stories that illustrate the comparable results of HydraCX2 versus standard industry practices.
Results
Landslide coverage of cotton-based hydromulch. Our targeted media relations germinated positive stories in Better Roads, CE News, Soil Erosion & Hydroseeding, Stormwater Solutions, Sustainable Land Development Today, Total Landscape Care and many others. Media coverage helped lay the groundwork for the new product gaining acceptance among Departments of Transportation nationwide.
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