Members, partners and supporters united during American Hearth Month to dole out daily heart health messages in the force-multiplying “28 Days of Apples” campaign
Despite being the nation’s most popular fruit, when it comes to health benefits, apples often compete with the latest trending superfoods for media attention.
Like the little black dress, apples are always in good taste – and good for you. During February’s American Heart Month, we rolled out a digital red carpet and spotlight for apples on behalf of the entire U.S. apple industry with a force-multiplying campaign: “28 Days of Apples.” Droves of engaged brands and state apple associations, from Washington to New York, helped client USApple in delivering a daily dose of apple heart health information direct to consumers via social channels. Fun giveaways and delicious inspiration from USApple were key in rising above competing healthy food campaigns with bigger budgets.
Since 2014, the annual February campaign has garnered more than:
- 36 million media impressions
- 1 million social media impressions
- 42,400 Facebook fans creating online stories
- 622,000 Facebook followers engaged