Schools rallied teachers, students, administrators, parents and community members during National Apple Month to submit nearly 20,000 apple-snacking votes and raise $20,000 in the first ever Apples for Education campaign
As peak apple season and National Apple Month coincide, USApple sought to encourage increased apple consumption through a legacy program that would not only benefit the apple industry, but society in general.
When it comes to the iconic apple, nothing pairs quite like education. We helped create an enduring cause marketing program to inspire consumption of apple pairings while supporting an essential nationwide need: education. Through Apples for Education: Buy an Apple, Help a Student, consumers were able to Snack, Snap, Tag and Share their way to supporting building healthy bodies and minds. School districts from Washington to Georgia were represented as an overwhelming number of community members, parents, teachers and students shared apple snack pics across Instagram to vote for their favorite school causes.
With support from pairing partners Marzetti, KIND Snacks, Johnsonville and Roth Cheese, USApple’s inaugural Apples4Ed season featured a variety of PR and social initiatives, including an educational website, national consumer and trade media outreach, strategic social media content and advertising.
Surpassing all of the campaign’s initial goals in its first year, Apples for Education garnered:
- Nearly 20,000 votes
- 1 million social media impressions (3.5 times our goal)
- 6 million media impressions (2.5 times our goal)
- $20,000 donated to 12 schools
- 8 million total campaign impressions