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MINNEAPOLIS (June 19, 2017) – FLM+ and Harvest PR & Marketing today announced they have entered into an agreement to join forces, combining highly complementary competencies, cultures and client portfolios across the farm, food, environmental sciences and lifestyle spectrum. Upon closing of the transaction, expected later this month, FLM+ will rebrand with a name change and be known as “FLM Harvest.”
The coming together of the firms is the culmination of two unique teams and success stories over the past decade. FLM+ and Harvest have been among the fastest-growing and most successful agencies in the food and agriculture space in recent years. The combined organization will have more than 80 team members in operating locations from coast to coast.
“We have watched and admired the growth and business strategy of Harvest for some time,” said Rob McClelland, president/CEO of FLM+. “This acquisition will help us realize a long-standing goal to fully build out a farmer-driven food practice, and have more depth and expertise in reaching consumers to tell the story of food, agriculture and environmental sciences.”
FLM+, a hybrid strategic consulting, marketing and communications company, specializes in agriculture and life/environmental sciences to improve the lives and health of plants, animals, people and communities. The FLM+ team focuses on setting strategies, aligning teams, framing opinions and creating demand.
Harvest PR & Marketing represents a unique spectrum of food and farm clients, with a heavy focus on grower organizations, national commodity boards and food associations. The agency has won more than 50 national awards in the past five years, and was recently named 2017 Outstanding Boutique Agency by PRWeek.
“Our goal is to harness the combined expertise of both teams and create an organization that delivers innovative solutions and results to clients in the industries that we serve,” said Heidi Nelson, founder of Harvest PR, who will serve as executive vice president of FLM Harvest, following closing of the transaction. “We’re excited to bring consumer insights to our combined clients and proud to join with a company that is farmer driven and so deeply rooted in agriculture.”
About FLM Harvest
FLM Harvest delivers innovative solutions and meaningful results to clients across the farm, food, environmental sciences and lifestyle spectrum. The new company consists of more than 80 team members located in operating locations including Columbus, Ohio; Indianapolis; Kansas City, Mo.; Minneapolis; Portland, Ore.; Sioux Falls, S.D.; and Washington, D.C.
This week, Harvest attended the 2017 National Agri-Marketing Conference (NAMA) Best of NAMA awards ceremony in Dallas, honoring excellence in agri-marketing. We were thrilled to take home three national awards:
- Mushroom Council – Producer-Funded Campaigns Directed to Consumers – “The Blend” Campaign
- Cotton Incorporated – News or Feature article to trade media – Aquaculture article, “The Future of Fish Meal Replacement: Cotton Protein”
- Mushroom Council – Producer-Funded Campaign Element Directed to Consumers – “The Perfect Blend” syndicated article
Congrats to all the winners!
MINNEAPOLIS AND PORTLAND, Ore. (March 16, 2017) – Harvest PR & Marketing, a food, farm and lifestyle communications firm with offices in Minneapolis and Portland, Ore., has been named the nation’s most outstanding boutique agency in the 2017 PRWeek Awards.
Held tonight at a gala event at New York City’s Cipriani Wall Street, the prestigious PRWeek Awards recognizes the very best corporate, agency, nonprofit and education teams. The PR industry considers a PRWeek Award one of the highest honors in the profession.
Harvest took top honors in the Outstanding Boutique Agency category, which recognizes the accomplishments of firms with annual revenues less than $5 million. Judges selected Harvest among five finalists based on financial results, client retention and growth, human resources programs and community service.
Founded in 2005, Harvest brings to its clients the progressive food and beverage mindsets of the Pacific Northwest with the agricultural heritage of the Midwest. Its staff features agency veterans who have worked with some of the nation’s leading food, farm and lifestyle brands, paired with dynamic strategists who are experts in the latest media, digital and social media practices. The 14-person agency realized more than 40 percent growth last year, while strengthening employee retention and wellness programs – such as its “5 for 5” program, which rewards employees with an all-expenses paid vacation valued at $5,000 at their five-year anniversary.
Harvest clients include American Lamb Board, Delacon, Hearth, Patio & Barbecue Association, Mushroom Council, Pear Bureau Northwest, Southern Peanut Growers and U.S. Apple Association.
“This is without a doubt the highest honor our agency could receive,” said Heidi Nelson, Harvest founder and principal. “Outstanding Boutique Agency of course recognizes our agency growth and client results, but it also honors the resources we have invested in creating a healthy working environment, empowering our team members with fulfilling roles and developing effective internal processes.”
PORTLAND, ORE. – Harvest PR & Marketing – a food, farm and lifestyle communications firm with offices in Minneapolis and Portland, Ore. – has added Amanda Cohen, an experienced food and nutrition public relations professional, as media relations specialist.
Cohen joins the agency’s Portland office after serving as public relations manager for the Academy of Nutrition and Dietetics, based in Chicago.
“Amanda’s background in food and nutrition communications makes her a perfect fit for our team,” said Amy Wood, Harvest PR managing director and partner. “She brings an incredible network of nutrition media and influencers, and a unique perspective on the type of media relations work we do for our range of clients in the food and nutrition category.”
Cohen’s recent accomplishments for the Academy included creating successful media campaigns for National Nutrition Month and Kids Eat Right month, managing hundreds of press relationships at the annual Food & Nutrition Conference & Expo, and overseeing the Academy’s national media spokesperson program.
At Harvest, Cohen will work with account teams to shape media visibility for clients such as Mushroom Council, U.S. Apple Association, American Lamb Board and Southern Peanut Growers.
For more information on Harvest, visit www.Harvest-PR.com.
GRAMMYS, OSCARS….NAMAs? While awards season is well underway in Hollywood, it is also heating up in Minneapolis and Portland. This week we learned Harvest and our clients earned 10 regional “Best of NAMA” honors in the annual National Agri-Marketing Association Awards programs. And, just as “La La Land” is running the table with picks in every category in this year’s Academy Awards, we even earned top honors on all consumer PR categories in select regions.
Here’s a full listing:
- The Mushroom Council, “The Blend” Campaign – Company or producer-funded PR campaign directed to consumers, First; Best of Show (Consumer Audiences)
- The Mushroom Council, “The Perfect Blend” Syndicated Article – Company or producer-funded PR campaign element directed to consumers, First
- The Mushroom Council, “Mighty Mushroom Menu” National Nutrition Month Pinterest Contest – Social media campaign directed to consumers, First
- Marrone Bio Innovations, “Goodbye, Hello” – Radio series, First
- Delacon, “On the Rise: Phytogenics as Natural Performance Enhancers for Antibiotic-Free Feeding” – News or feature article-trade media, First
- Cotton Incorporated, “The Future of Fish Meal Replacement: Cotton Protein” – News or feature article-trade media, First
- National Watermelon Promotion Board, “100 Days of Watermelon” – Social media campaign directed to consumers, First
- U.S. Apple Association, “Apples for Education: Buy an Apple, Help a Student” – Company or Producer-Funded PR campaign directed to consumers, First
- U.S. Apple Association, “Apples for Every Season” Brochure – Company or producer-funded PR campaign element directed to consumers, First
- U.S. Apple Association, #APPLES4ED – Social media campaign directed to consumers, Merit
Regional winners advance to the national competition held at the 2017 Agri-Marketing Conference in Dallas. We look forward to celebrating with our peers in April!
MINNEAPOLIS (February 1, 2017) – Harvest PR & Marketing—a food, farm and lifestyle communications firm based in Minneapolis and Portland, Ore.—is pleased to announce four promotions in the agency’s Minneapolis office.
“These recent staff promotions reflect tremendous professional growth among our team, and our expanding creative strategy and offerings in social and digital,” said Harvest Principal and Founder Heidi Nelson.
- Eric Davis – Promoted to Vice President, Group Account Director and Creative Strategy. Davis will lead creative strategy for the agency, while continuing to manage key accounts, such as Southern Peanut Growers and U.S. Apple Association, and consumer media relations programs for Mushroom Council.
- Trista Cady – Promoted to PR Account Supervisor. Cady expands her leadership in the agency’s agriculture practice, including on accounts, such as Delacon, Marrone Bio Innovations, Nutrients for Life Foundation and Pacific Ag.
- Adriane Rippberger – Promoted to Digital Strategy Director. Rippberger will direct digital strategy for the agency, while continuing to lead digital programs for accounts such as Mushroom Council and National Watermelon Promotion Board.
- Amanda Schlesner – Promoted to Social/Digital Senior Account Executive. Schlesner oversees social and digital campaign activities for Southern Peanut Growers, Hearth Patio and Barbecue Association and U.S. Apple Association.
MINNEAPOLIS AND PORTLAND, Ore. (Dec. 8, 2016) – Harvest PR & Marketing, a food, farm and lifestyle communications firm with offices in Minneapolis and Portland, Ore., today was named a national finalist for the 2017 “Outstanding Boutique Agency” in PRWeek’s annual awards program.
The prestigious PRWeek Awards – among the highest accolades in the PR industry – celebrate the very best corporate, agency, nonprofit and education teams, and the work they produced during the awards’ entry period. Each award is highly coveted and the competition to claim them is intense, PRWeek noted when announcing finalists.
Harvest is among five national finalists in the Outstanding Boutique Agency category, which recognizes the accomplishments of firms with annual revenues under $5 million. Judges selected agencies based on financial results, client retention and growth, human resources programs and community service.
“This recognition is the perfect exclamation point on a milestone 11th year,” said Heidi Nelson, Harvest founder and principal. “We added significant new clients in 2016, while maintaining long-term partnerships with leading food, agriculture and lifestyle organizations. We added PR veterans to our team roster, while creating new roles, internal processes and benefits to empower and retain our existing team. And, we grew our annual revenue by a record 42 percent. We are thrilled to be considered as the 2017 Outstanding Boutique Agency.”
PRWeek will unveil winners in all categories at the 2017 PRWeek Awards ceremony in New York in March.
For more information on Harvest, visit www.Harvest-PR.com.
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PORTLAND, ORE. (November 1, 2016) – Harvest PR & Marketing – a food, farm and lifestyle communications firm with offices in Minneapolis and Portland, Ore. – has added food and nutrition PR veteran Kim Bedwell to its team as vice president, group account director.
With nearly 20 years of experience, Bedwell joins the agency in its Portland office after most recently serving as senior vice president at FleishmanHillard in Sacramento.
In her career, Bedwell has touched every link in the food PR chain, working with growers, commodity boards, leading CPGs and retailers. She brings an array of food experience, from avocados to wine, combined with expertise in nutrition communications and entertainment.
“Kim is a phenomenal and highly respected practitioner, and a valuable addition to our growing team,” said Heidi Nelson, Harvest founder and principal. “Her expertise in consumer and trade outreach, national media and blogger relations, nutrition communications and foodservice is the perfect reinforcement to the cornerstone of our business – our food practice. We are confident Kim will help deepen our client portfolio while delivering top-notch client service.”
Bedwell’s recent account experiences have included managing the California Olive Committee, Pistachio Health Institute, Sunsweet Growers and Columbia Winery accounts. She co-led and created FleishmanHillard’s “What’s in Store,” a program designed to target retail dietitians. She also spent six years at Edelman Worldwide working on a variety of clients, including Microsoft, Gap, Lindsay Olives, Chevron and California Artichoke Advisory Board.
At Harvest, she provides strategic communications leadership for clients, such as American Lamb Board, Nutrients for Life Foundation and Pear Bureau Northwest, while playing a key role in new business development.
For more information on Harvest, visit www.Harvest-PR.com.
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As a highly celebrated yet hidden gem in Minneapolis, United Noodles is always seeking opportunities to deepen its connection with the local community as it works to demystify Pan-Asian cuisine for the everyday shopper.
In a perfect mix of old Hollywood glam and tropical fun, United Noodles – the Midwest’s largest Asian grocery store – teamed up with Yelp! to throw the soiree of the summer for some of the area’s most influential food reviewers.
More than 140 Twin Cities Elite Yelpers brought the glitz and glam to United Noodles to experience an exclusive in-store party filled with authentic food, live music, swing dancers, local brews and more. A competitive game of “Yelp-O” drove guests through the aisles to learn more about the store’s offerings, and a wacky photo booth in aisle 16 captured the fun.
Throughout the night, guests were served eats from the UniDeli’s kitchen, including chicken lettuce wraps, Spam musubi, spicy fried tofu and oyster wings. With appetites piqued, guests found favorite (and new!) items to purchase before they said goodnight.
- When was the last time you had this much fun at a grocery store?– Chris C.
- I don’t know much about Asian style cooking so it was fun exploring the store and trying to figure out what we wanted to make!– April M.
- Definitely will come back here for Asian food staples.– Garrett Z.
- I’m not gonna lie, I left with two giant tubs of kimchi, oyster mushrooms, culantro herbs (yes CU-lantro not cilantro, check it out, it’s delish), Thai chili peppers, and a green tea pastry. I love you United Noodles, you gots what I need.– Vee V.
- I had so much fun roaming around the aisles picking up stuff I used to eat as a kid, and new foodstuff that piqued my interest. It’s such a brilliant idea keeping the registers open throughout the event, because I definitely went home with a few impulse purchases that I plan on happily devouring over the next few days.– Mariel L.
- I have never been to United Noodle but now want to try this place next time I’m shopping for oriental food around the Twin Cities.– Viroopa V.