Delacon’s phytogenic feed additives – fed to chickens, pigs and other animals – are derived from natural ingredients as common as those found on a kitchen spice rack, like garlic, cinnamon and oregano. It’s a story we suspected consumers would crave. If we could demonstrate preference for animals fed phytogenics, we could influence their adoption by meat and poultry producers.
We commissioned an online consumer survey targeting millennials. The goal? Determine whether the benefits of phytogenics, including promoting animal gut health, reducing ammonia emissions, and being a proven performer in antibiotic-free production, would impact food choices among this influential segment of consumers.
The survey, created by Millennium Research, measured:
- Drivers of product choice within specific meat categories, specifically poultry
- Interest in meat raised with phytogenic feed additives (defined as herbs, spices and essential oils, or natural ingredients)
- Strength of belief in core Delacon product advantages
Compelling insights equipped Delacon to build confidence in phytogenics along the food supply chain in the United States and globally. It also created newsworthy information to share with feed and food industry media – as well as partners and customers – during one of the largest meat and poultry trade shows, International Production and Processing Expo (IPPE).
Media coverage included:
Food, Quality and Safety, “Phytogenics’ Role in Animal Wellness”
See here for our full survey results infographic.